@Dior: Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance. #DiorRob
Dior’s Official Statement – Article from Marie Claire UK
After months of speculation about the star’s rumoured partnership with the brand, the House of Dior has released an official statement today confirming the campaign.
They said: ‘The House of Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance.’
The statement then goes on to praise Robert’s successful career in a number of high-profile movies, saying: ‘Since his first notable role in 2005 in the fourth Harry Potter sequel, film star Robert Pattinson has more recently come to be known through his role in the runaway box office success, the Twilight saga.
‘He has since proven the scope of his acting talents by choosing films as varied as Remember Me by Allen Coulter, Water for Elephants by Francis Lawrence, in which he starred alongside Reese Witherspoon, or with his role as Bel-Ami, the famous Maupassant character.
‘In the ultimate tribute to his talent, David Cronenberg chose him to star in his latest picture, Cosmopolis, adapted from the novel by Don de Lillo. A striking role as a golden boy which premiered at the 2012 Cannes Film Festival.
‘He has recently completed filming David Michod¹s The Rover in Australia with Guy Pearce and will soon be on set for David Cronenberg¹s next picture, Maps to the Stars. Following on he will star in Hold on to Me, directed by James Marsh and co-starring Carey Mulligan.’
Dior Homme adds: ‘Today we are excited to announce that he will join the privileged circle of Dior faces. Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan).’
Let’s face it, if you’re Kristen Stewart, you’re forever going to be known as the actress from the “Twilight” movies.
That’s what happens when you’re the face of a franchise. But Stewart has also done some interesting smaller films, such as “The Cake Eaters,” “Adventureland” and “The Runaways” (playing a young Joan Jett).
“On the Road,” director Walter Salles’ version of the famous Jack Kerouac book, offers Stewart another chance to step away from Bella Swan. She plays Marylou, ex-wife of the character based on Neal Cassady (played by Garrett Hedlund). Stewart talked about that and what it was like to balance life between blockbusters.
Question: You’ve done huge movies and small ones. This one is somewhere in-between. Do they feel different when you’re making them?
Answer: It definitely doesn’t feel like an indie move that we really have to really peddle to get people to know about it. The nature of the story, I think, people have been waiting for it for decades, so the people who have any investment in it whatsoever, anybody who wants to see it, probably would have known about it.
A: Oh absolutely, my god. Walter, I mean, how many people spend years making a documentary in search of a possible film? He wasn’t even confident that he was going to make the movie. He was just satisfied and driven to research it and think about maybe putting a movie together. The honor that this thing is steeped in, it is hard to touch. The amount of work that it takes to make yourself feel validated, to even be there, to even consider helping out, is crazy — absolutely for me, unprecedented.
Q: A movie version has been talked about for years.
A: I think to look at the list of actors that came before you (who were discussed for the film) and go, wow, so those years passed you by. And then the next set of actors, they missed out. And so, is this actually going to come together with us? Is this actually going to happen?
Q: Wouldn’t it just stink to be one of the ones who missed out?
A: Oh god, it would be horrible. We weren’t completely sold that this movie was going to happen until we were literally standing on set, shooting it. Even throughout rehearsal it’s like, gosh, is this actually going to happen? It would have been the most painful, horrible experience. But fairly expected at the same time. I think it’s more surprising that we actually went through with it.
Q: How do you prepare for a role like this?
A: I think the only way to really satisfy anyone who loves “On the Road” with a film version is to genuinely have real experiences and hope that the research you’ve done and your love for the book finds its way into your body and into your bones, rather than through line readings, through pointed, planned-out scenes that you recall from the book. But everyone has a different experience reading that book. I think the point is to watch people surprise themselves rather than package and deliver a story to you.
Q: Does the reception of the film matter to you? Or of any film?
A: As soon as you’re really worried about how something is going to be consumed and at what level. … As an actor you should usually be thinking ahead. You should be looking in front of you instead of behind you. If the experience of making the movie wasn’t enough and you sort of need this validation at the end of the process, then you’re enjoying things for different reasons than I am.
Q: This is the second time that you likely will be associated with characters in famous books. Is that strange, that some people will think of you when reading it?
A: Yeah. It’s pretty mind-blowing. The other day they brought in a bunch of copies of “On the Road” for us to sign. The fact that I was even signing my name on that book really blew my mind. It’s crazy.