Rob is Confirmed as the New Face of Dior Homme Fragrance + Details & Pics

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@Dior: Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance. #DiorRob

Dior’s Official Statement – Article from Marie Claire UK
After months of speculation about the star’s rumoured partnership with the brand, the House of Dior has released an official statement today confirming the campaign.

They said: ‘The House of Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance.’

The statement then goes on to praise Robert’s successful career in a number of high-profile movies, saying: ‘Since his first notable role in 2005 in the fourth Harry Potter sequel, film star Robert Pattinson has more recently come to be known through his role in the runaway box office success, the Twilight saga.

‘He has since proven the scope of his acting talents by choosing films as varied as Remember Me by Allen Coulter, Water for Elephants by Francis Lawrence, in which he starred alongside Reese Witherspoon, or with his role as Bel-Ami, the famous Maupassant character.

‘In the ultimate tribute to his talent, David Cronenberg chose him to star in his latest picture, Cosmopolis, adapted from the novel by Don de Lillo. A striking role as a golden boy which premiered at the 2012 Cannes Film Festival.

‘He has recently completed filming David Michod¹s The Rover in Australia with Guy Pearce and will soon be on set for David Cronenberg¹s next picture, Maps to the Stars. Following on he will star in Hold on to Me, directed by James Marsh and co-starring Carey Mulligan.’

(…)

Dior Homme adds: ‘Today we are excited to announce that he will join the privileged circle of Dior faces. Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan).’

Source

Rob will be the new face of Dior!

E! News can exclusively reveal that the Twilight star has signed a mega-deal with Christian Dior.


Pattinson will star in a series of ad campaigns for the French fashion house’s line of men’s fragrances.

“Rob likes the brand,” reports a source, who estimates the deal at being worth close to $12 million for three years.

Other celebs who have endorsed Dior fragrances include Jude Law, Charlize Theron and Natalie Portman, who appeared in a controversial topless ad last year.

R.Pattz is no stranger to Dior. He’s hit the red carpet in several different Dior Homme looks, including a tuxedo at this year’s Cannes Film Festival and jeans at the Teen Choice Awards.

*UPDATE*

Grazia has an update about DiorRob:

We’ve just heard from a reliable source that Robert is shooting the Dior campaign in London any day now (eyes peeled, ladies!). We also know it’s set to be a Moulin Rouge-style shoot in black and white. Appaz, Rob had no less than three offers on the table but chose Dior because it’s ‘classic and timeless’. Stay tuned as we bring you more details as they arrive…

source

this is absolutely amazing! Kristen is the face of Florabotanica and now Rob is the face of Dior! Will any ladies be buying this men’s fragrance? LOL just say that you’re getting it for you’re husbands and make friends.