E! News can exclusively reveal that the Twilight star has signed a mega-deal with Christian Dior.
Pattinson will star in a series of ad campaigns for the French fashion house’s line of men’s fragrances.
“Rob likes the brand,” reports a source, who estimates the deal at being worth close to $12 million for three years.
Other celebs who have endorsed Dior fragrances include Jude Law, Charlize Theron and Natalie Portman, who appeared in a controversial topless ad last year.
R.Pattz is no stranger to Dior. He’s hit the red carpet in several different Dior Homme looks, including a tuxedo at this year’s Cannes Film Festival and jeans at the Teen Choice Awards.
Grazia has an update about DiorRob:
We’ve just heard from a reliable source that Robert is shooting the Dior campaign in London any day now (eyes peeled, ladies!). We also know it’s set to be a Moulin Rouge-style shoot in black and white. Appaz, Rob had no less than three offers on the table but chose Dior because it’s ‘classic and timeless’. Stay tuned as we bring you more details as they arrive…
this is absolutely amazing! Kristen is the face of Florabotanica and now Rob is the face of Dior! Will any ladies be buying this men’s fragrance? LOL just say that you’re getting it for you’re husbands and make friends.