Nicholas Ghesquière Talks Kristen and Florabotanica

Coty Prestige has unveiled the new feminine fragrance from the house of Balenciaga. Florabotanica, which is fronted by actress Kristen Stewart, will be available in travel retail worldwide from October.

The edp scent is said to combine the fantastical and ultra-contemporary aspects of the Balenciaga brand. “There is a real duality in Balenciaga, between classicism and experimentation,” noted Creative Director Nicolas Ghesquière. “For this new fragrance, I wanted to explore this paradox between the pure and the enigmatic further. A few years ago, I designed this ‘floral collection’. The dresses were covered with flowers, but these flowers were neither charming nor romantic. They structured the whole silhouette. I wanted the flowers in this perfume to express the same idea.

(…) The fragrance face is actress Kristen Stewart, best known for her role in the blockbuster Twilight saga. Balanciaga chose her for her tetchy youthfulness and rebellious femininity.

“Kristen Stewart has a real personality,” noted Ghesquière. “She captivated me when we met a few years ago. I had not forgotten her. She is the perfect embodiment of a certain idea of Balenciaga: that beauty that is both pure and uncontrollable. We met again for Florabotanica. She is totally this graceful and mysterious figure that symbolises this strange botanical garden.”

The fragrance flacon features graphic black and white stripes, as favoured by Cristóbal Balenciaga. An oversized tube plunges into the middle of the bottle in the style of a laboratory test tube. Read in full

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s